WARDROP & STEVENSON’S
He responded to clients’ needs by emphasising the use of flowers, colour and formality near dwellings. This developed into his ‘Gardenesque’ style intended to display the beauty of trees and plants individually.
The Victorians, who loved the ornate, embraced these new arrivals. Nurseries proliferated. Mail order firms were established, selling seeds, plants and bedding patterns for use in domestic gardens
He also favoured perfect forms and geometrical flower beds. Loudon launched the world's first Gardeners’ magazine in 1826. He aimed to ‘raise the intellect and character’ of gardening enthusiasts. The Magazine contained planting instructions, model planting schemes and articles on newly discovered species. His target audience was the owners of medium and small 'suburban gardens'.
Small gardens could now have immaculate lawns. The glass tax was abolished in 1845 and greenhouses became an affordable and fashionable accessory for English middle class homes.
Food production was no longer a necessity. Instead, we began to enjoy the physical and physiological benefits of gardens. Gardening climbed down the social ladder and across the gender divide.
Less dictatorial in style, her ideas offered the lady gardener plenty of advice on design and practical know how. With Instructions in Gardening for Ladies 1840 she is credited with making gardening a popular ladies' pastime and recreational activity. She was to Victorian gardening 'what Mrs Beeton was to cookery’ (V&A).